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The Purpose Driven Mission Statement

The Purpose Driven Mission Statement

Oh, the mission statement. It’s the statement that tells the world the role of your company. It’s a statement that illustrates goals, purpose, and practice. The problem is most mission statements don’t define the company at all. Too many mission statements contain general, undefined words. They often contain those church words that people don’t actually understand. They are safe, but yet meaningless. Below are two examples of bad mission statement: By creating value for our … Read entire article »

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Sleeping in the storm

Sleeping in the storm

In a Midwestern state that was known for severe storms, lived a farmer who had a herd of cattle which provided for his living. He wasn’t able to pay large wages and found it difficult to keep trusty work hands. He found himself in need of a competent worker to properly care for the animals. One afternoon, a young … Read entire article »

Connecting with Groups

Connecting with Groups

I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We … Read entire article »

Hipsters and the Mob

Hipsters and the Mob

In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his … Read entire article »

The Death of Mass Marketing

The Death of Mass Marketing

Mass marketing gained success, if not born, from the launch of televisions across America. In the mid 20th century, a perfect storm in marketing allowed for mass marketing to work. Smaller selections of brands were in the market place and a smaller number of television channels led to the success of mass marketing. It was relatively easy … Read entire article »

Listening: Looking Back on the Gap Logo Problem

Listening: Looking Back on the Gap Logo Problem

In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective … Read entire article »

Selling the Message through Content Strategy

Selling the Message through Content Strategy

The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation … Read entire article »

5 Simple Steps to Creating a Sticky 2011 Marketing Plan

5 Simple Steps to Creating a Sticky 2011 Marketing Plan

Only a few more hours until the clock strikes midnight and we find ourselves in another year. Do you know what you want to accomplish in 2011? And I’m not talking about your year-after-year resolution to “get in shape” or make a few extra bucks. Have you taken the time to sit down and truly figure out what you want … Read entire article »

Synergism and the Disciples

Synergism and the Disciples

If 1 horse can pull 2,000 pounds, how many pounds can 4 horses pull? The obvious answer above is 8,000 pounds. Simple math would tell you that 4 X 2,000 equals 8,000. However, that math does not take into account synergy (synergism). Synergism is defined: Merriam-webster.com – “interaction of discrete agencies, agents, or conditions such that the total effect is … Read entire article »

So the Bible is just a mass of Tweets & Facebook Status Updates

So the Bible is just a mass of Tweets & Facebook Status Updates

I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in … Read entire article »