The Purpose Driven Mission Statement
Oh, the mission statement. It’s the statement that tells the world the role of your company. It’s a statement that illustrates goals, purpose, and practice. The problem is most mission statements don’t define the company at all. Too many mission statements contain general, undefined words. They often contain those church words that people don’t actually understand. They are safe, but yet meaningless. Below are two examples of bad mission statement: By creating value for our … Read entire article »
Filed under: Communication
Connecting with Groups
I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We essentially grouped ourselves together, because of who we are. We come to depend on the … Read entire article »
Filed under: Communication, Crowd
Hipsters and the Mob
In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »
Filed under: Communication, Crowd, Featured, Marketing
Listening: Looking Back on the Gap Logo Problem
In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective slightly changes. In early October 2010, Gap introduced their brand new logo. Clearly, the new … Read entire article »
Filed under: Communication, Crowd, Featured
Selling the Message through Content Strategy
The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial. This is not unlike the struggles … Read entire article »
Filed under: Communication, Featured, Marketing
So the Bible is just a mass of Tweets & Facebook Status Updates
I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. … Read entire article »
Filed under: Communication, Crowd, Featured