Connecting with Groups
I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We essentially grouped ourselves together, because of who we are. We come to depend on the … Read entire article »
Filed under: Communication, Crowd
Hipsters and the Mob
In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »
Filed under: Communication, Crowd, Featured, Marketing
Listening: Looking Back on the Gap Logo Problem
In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective slightly changes. In early October 2010, Gap introduced their brand new logo. Clearly, the new … Read entire article »
Filed under: Communication, Crowd, Featured
So the Bible is just a mass of Tweets & Facebook Status Updates
I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. … Read entire article »
Filed under: Communication, Crowd, Featured
4 Lessons Your Business Can Learn at Church This Sunday
The natural tendency in today’s church culture is to apply business and marketing practices to its own efforts. After all, ministry costs money, money comes from donors, and your donors are primarily members of the church. If you don’t put on the right kind of show, you’re not going to attract the right kind of people and you’re not going to hit your membership and budget goals. Today, we’re going to flip that concept around. Instead … Read entire article »
a Look into the Reflecting Pool
John & I are helping out and presenting at BarCamp Nashville today. Figured I’d post my Prezi presentation reflecting the Nashville technology community. John is doing a panel session later in the afternoon. Do not believe there are slides for that one. Reflecting Pool : BarCamp2010 on Prezi … Read entire article »
Filed under: Crowd, Presentation
The CSMixer Church
As you probably notice by now on StickySheep.com, we have drawn many analogies between the church and business. Churches struggle to catch up with marketing. In fact, it is easy to say that churches “don’t get it”. In some cases, it’s very true. The staff is usually limited on technical knowledge and the latest marketing techniques. However, does that really matter? It’s easy to bash the church for what they are doing wrong, but they are … Read entire article »
Filed under: Crowd
Pontificating the Church as Flash Mob
Was reading this article the other day about a church in Savannah organizing a flash mob. [Not sure what a flash mob is?] My first intro to the flash mob phenom is through the folks at Improv Everywhere, they are the best at organizing crowds for impact. Seriously, if you can get one of your stunts replicated in primetime television then you are getting noticed. They take chances, change up the look of their tactics, … Read entire article »
Filed under: Crowd