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Hipsters and the Mob

Hipsters and the Mob

In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »

Filed under: Communication, Crowd, Featured, Marketing

The Death of Mass Marketing

The Death of Mass Marketing

Mass marketing gained success, if not born, from the launch of televisions across America. In the mid 20th century, a perfect storm in marketing allowed for mass marketing to work. Smaller selections of brands were in the market place and a smaller number of television channels led to the success of mass marketing. It was relatively easy for large companies to compete. During this time, it was also easy for consumers … Read entire article »

Filed under: Featured, Marketing

Selling the Message through Content Strategy

Selling the Message through Content Strategy

The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial. This is not unlike the struggles … Read entire article »

Filed under: Communication, Featured, Marketing

So the Bible is just a mass of Tweets & Facebook Status Updates

So the Bible is just a mass of Tweets & Facebook Status Updates

I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. … Read entire article »

Filed under: Communication, Crowd, Featured

A Sermon Without Content is Like …

A Sermon Without Content is Like …

I have spoken at many events around the country. My topics usually consist of the latest online marketing news and tactics. My speaking skills are not great, but getting better. However, I do not worry much about speaking, because I know the content really well. I always try to improve, but I spend more time on the substance than the delivery. I assume the audience is like me, they … Read entire article »

Filed under: Featured, Marketing

Little Sample Goes a Long Way

Little Sample Goes a Long Way

It’s been said: “If you want people to laugh, don’t tell them you are funny. Tell them a joke.” It’s easy to tell potential customers how great we are, but they are skeptical. Advertising is good, but consumers have seen it before. We are bombarded with advertising all day long. Consumers want to see the product action. They need evidence of your awesomeness. This is where sampling comes in. Allowing consumers to sample your product or … Read entire article »

Filed under: Featured, Marketing

Have an outflow to sustain Life : Lesson from a Dead Sea

Have an outflow to sustain Life : Lesson from a Dead Sea

The Dead Sea is one of those iconic sites to check out with a visit to the Holy Land. It isn’t dead in the aspect that it does have some benefits (translation = products) that it is able to provide for its surrounding community. However, in all aspects it is a void of life and production of vitality for the range it covers. What makes this sea, so dead?.. It goes no where. You may know … Read entire article »

Filed under: Featured, Practice

Imperfection Marketing

Imperfection Marketing

On a prior post, we discussed how messy videos are sticky. However, messiness is not just for video marketing. Social media is the perfect place to be messy online. Messy is another way of saying imperfect. It becomes really difficult to be successful in social media while being perfect. As humans we are imperfect, but that’s okay. It’s actually more than okay, it’s awesome! We have problems, we have prayers, we have arguments, we make incorrect … Read entire article »

Filed under: Featured, Marketing

Going Viral through Parables

Going Viral through Parables

“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” Youth Storytelling “Once upon a time” are magical words for children. Those words gave the ability to transform kids to another reality. Beyond bed-time entertainment, stories teach morality and life lessons.  They have an ability to form a strong bond between the child and the parent. … Read entire article »

Filed under: Featured, Marketing