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Synergism and the Disciples

Synergism and the Disciples

If 1 horse can pull 2,000 pounds, how many pounds can 4 horses pull? The obvious answer above is 8,000 pounds. Simple math would tell you that 4 X 2,000 equals 8,000. However, that math does not take into account synergy (synergism). Synergism is defined: Merriam-webster.com – “interaction of discrete agencies, agents, or conditions such that the total effect is greater than the sum of the individual effects.” Dictionary.com – “the interaction of elements that when … Read entire article »

Filed under: Marketing

So the Bible is just a mass of Tweets & Facebook Status Updates

So the Bible is just a mass of Tweets & Facebook Status Updates

I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. … Read entire article »

Filed under: Communication, Crowd, Featured

A Sermon Without Content is Like …

A Sermon Without Content is Like …

I have spoken at many events around the country. My topics usually consist of the latest online marketing news and tactics. My speaking skills are not great, but getting better. However, I do not worry much about speaking, because I know the content really well. I always try to improve, but I spend more time on the substance than the delivery. I assume the audience is like me, they … Read entire article »

Filed under: Featured, Marketing

Undercover Boss vs Feet Washer

Undercover Boss vs Feet Washer

Dave Rife, a great-grandson of the founder of the White Castle hamburger chain, puts a ball cap and goes to work undercover. As a “regular Joe” he works in the White Castle restaurants, bakery and frozen food distribution center. After mangling a few buns, learning a few lessons, and discovering great people the episode is over. In Rife’s lesson, he makes some management changes, puts cash in few employees’ pockets, and finds some … Read entire article »

Filed under: Marketing