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The Purpose Driven Mission Statement

The Purpose Driven Mission Statement

Oh, the mission statement. It’s the statement that tells the world the role of your company. It’s a statement that illustrates goals, purpose, and practice. The problem is most mission statements don’t define the company at all. Too many mission statements contain general, undefined words. They often contain those church words that people don’t actually understand. They are safe, but yet meaningless. Below are two examples of bad mission statement: By creating value for our … Read entire article »

Filed under: Communication

Sleeping in the storm

Sleeping in the storm

In a Midwestern state that was known for severe storms, lived a farmer who had a herd of cattle which provided for his living. He wasn’t able to pay large wages and found it difficult to keep trusty work hands. He found himself in need of a competent worker to properly care for the animals. One afternoon, a young man arrived looking for a job. The farmer looked him over and thought he looked … Read entire article »

Filed under: Marketing

4 Lessons Your Business Can Learn at Church This Sunday

4 Lessons Your Business Can Learn at Church This Sunday

The natural tendency in today’s church culture is to apply business and marketing practices to its own efforts. After all, ministry costs money, money comes from donors, and your donors are primarily members of the church. If you don’t put on the right kind of show, you’re not going to attract the right kind of people and you’re not going to hit your membership and budget goals. Today, we’re going to flip that concept around. Instead … Read entire article »

Filed under: Crowd, Practice