Sticky Sheep » Entries tagged with "community"
Connecting with Groups
I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We essentially grouped ourselves together, because of who we are. We come to depend on the … Read entire article »
Filed under: Communication, Crowd
Hipsters and the Mob
In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »
Filed under: Communication, Crowd, Featured, Marketing
Listening: Looking Back on the Gap Logo Problem
In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective slightly changes. In early October 2010, Gap introduced their brand new logo. Clearly, the new … Read entire article »
Filed under: Communication, Crowd, Featured
Have an outflow to sustain Life : Lesson from a Dead Sea
The Dead Sea is one of those iconic sites to check out with a visit to the Holy Land. It isn’t dead in the aspect that it does have some benefits (translation = products) that it is able to provide for its surrounding community. However, in all aspects it is a void of life and production of vitality for the range it covers. What makes this sea, so dead?.. It goes no where. You may know … Read entire article »
a Look into the Reflecting Pool
John & I are helping out and presenting at BarCamp Nashville today. Figured I’d post my Prezi presentation reflecting the Nashville technology community. John is doing a panel session later in the afternoon. Do not believe there are slides for that one. Reflecting Pool : BarCamp2010 on Prezi … Read entire article »
Filed under: Crowd, Presentation
The CSMixer Church
As you probably notice by now on StickySheep.com, we have drawn many analogies between the church and business. Churches struggle to catch up with marketing. In fact, it is easy to say that churches “don’t get it”. In some cases, it’s very true. The staff is usually limited on technical knowledge and the latest marketing techniques. However, does that really matter? It’s easy to bash the church for what they are doing wrong, but they are … Read entire article »
Filed under: Crowd
Are you a People Mover?
In a previous post, I wrote about building a community through vision sharing and defining your calling. Now, I want to start breaking that down into some more details. People Movers are often names for public transit systems. For example, Anchorage and Detroit refer to their city transportation system as People Movers. It’s a pretty simple concept, whether it’s train or bus. They move people from one community to the other. Taking that concept into the online … Read entire article »
Filed under: Marketing
Sticky paper is great, but it’s getting seen that’s stickiest
Before the Nashville floods, John and I had this thing of taking firewood to the homeless community at “tent city.” For those not familiar with this term, simply put, it is a collection of homeless people who live in a plot of land in tents & other make shift home dwellings. They find themselves there for many reasons and usually stay there because the shelters are either full or not accommodating to them (have a … Read entire article »
Filed under: Marketing
Steps for Building a Community
Define your Calling Sheep yearn to be herded, they just need a shepherd. If you want the flock to follow you, then you need to know where and who you are. Signs of uncertainty, or lack of confidence, will not create product communities. By defining yourself with a voice and a clear message, you make it easy for potential customers to grasp on to your calling. It’s easy to go … Read entire article »