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Sticky Sheep » Entries tagged with "connection"

Hipsters and the Mob

Hipsters and the Mob

In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »

Filed under: Communication, Crowd, Featured, Marketing

Little Sample Goes a Long Way

Little Sample Goes a Long Way

It’s been said: “If you want people to laugh, don’t tell them you are funny. Tell them a joke.” It’s easy to tell potential customers how great we are, but they are skeptical. Advertising is good, but consumers have seen it before. We are bombarded with advertising all day long. Consumers want to see the product action. They need evidence of your awesomeness. This is where sampling comes in. Allowing consumers to sample your product or … Read entire article »

Filed under: Featured, Marketing

How Truly Sticky is Truly Sticky Content?

How Truly Sticky is Truly Sticky Content?

Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW! All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky content, and how do you achieve the level of engagement needed to build long-term relationships on the Web? I’ll give you a hint – It starts and ends with creating a human connection. Let’s break this motherfather down into four key components of sticky … Read entire article »

Filed under: Marketing

Sticky paper is great, but it’s getting seen that’s stickiest

Sticky paper is great, but it’s getting seen that’s stickiest

Before the Nashville floods, John and I had this thing of taking firewood to the homeless community at “tent city.” For those not familiar with this term, simply put, it is a collection of homeless people who live in a plot of land in tents & other make shift home dwellings. They find themselves there for many reasons and usually stay there because the shelters are either full or not accommodating to them (have a … Read entire article »

Filed under: Marketing