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Sticky Sheep » Entries tagged with "content"

Selling the Message through Content Strategy

Selling the Message through Content Strategy

The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial. This is not unlike the struggles … Read entire article »

Filed under: Communication, Featured, Marketing

A Sermon Without Content is Like …

A Sermon Without Content is Like …

I have spoken at many events around the country. My topics usually consist of the latest online marketing news and tactics. My speaking skills are not great, but getting better. However, I do not worry much about speaking, because I know the content really well. I always try to improve, but I spend more time on the substance than the delivery. I assume the audience is like me, they … Read entire article »

Filed under: Featured, Marketing

How Truly Sticky is Truly Sticky Content?

How Truly Sticky is Truly Sticky Content?

Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW! All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky content, and how do you achieve the level of engagement needed to build long-term relationships on the Web? I’ll give you a hint – It starts and ends with creating a human connection. Let’s break this motherfather down into four key components of sticky … Read entire article »

Filed under: Marketing