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The Purpose Driven Mission Statement

The Purpose Driven Mission Statement

Oh, the mission statement. It’s the statement that tells the world the role of your company. It’s a statement that illustrates goals, purpose, and practice. The problem is most mission statements don’t define the company at all. Too many mission statements contain general, undefined words. They often contain those church words that people don’t actually understand. They are safe, but yet meaningless. Below are two examples of bad mission statement: By creating value for our … Read entire article »

Filed under: Communication

Connecting with Groups

Connecting with Groups

I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We essentially grouped ourselves together, because of who we are. We come to depend on the … Read entire article »

Filed under: Communication, Crowd

Synergism and the Disciples

Synergism and the Disciples

If 1 horse can pull 2,000 pounds, how many pounds can 4 horses pull? The obvious answer above is 8,000 pounds. Simple math would tell you that 4 X 2,000 equals 8,000. However, that math does not take into account synergy (synergism). Synergism is defined: Merriam-webster.com – “interaction of discrete agencies, agents, or conditions such that the total effect is greater than the sum of the individual effects.” Dictionary.com – “the interaction of elements that when … Read entire article »

Filed under: Marketing

I Do Not Speak Church

I Do Not Speak Church

“We have a letter from the church,” I said. “What does it say,” my wife asks from the other room. “I don’t know. I don’t speak church.” Unlike my Sticky Sheep brother, Gavin Richardson, I was not raised in the church. In fact, it was not until recently that I became a regular church member. Because of this lack of church history, I often struggle to know what certain words mean. When I say struggle with church words, … Read entire article »

Filed under: Marketing

Undercover Boss vs Feet Washer

Undercover Boss vs Feet Washer

Dave Rife, a great-grandson of the founder of the White Castle hamburger chain, puts a ball cap and goes to work undercover. As a “regular Joe” he works in the White Castle restaurants, bakery and frozen food distribution center. After mangling a few buns, learning a few lessons, and discovering great people the episode is over. In Rife’s lesson, he makes some management changes, puts cash in few employees’ pockets, and finds some … Read entire article »

Filed under: Marketing