Sticky Sheep » Entries tagged with "crowdsourcing"
Listening: Looking Back on the Gap Logo Problem
In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective slightly changes. In early October 2010, Gap introduced their brand new logo. Clearly, the new … Read entire article »
Filed under: Communication, Crowd, Featured
Giving up control to the Freshman team sticks
In my years of doing youth ministry work I’d be retired comfortably if people gave me a dollar every time I heard some older person say “The youth are the future of the church.” or then became even more advanced by saying “The youth are not the future but the now of the church.” Truth be told, the youth are just the Freshman team and maybe the young adults are the Junior Varsity. The problem … Read entire article »
Filed under: Practice
Steps for Building a Community
Define your Calling Sheep yearn to be herded, they just need a shepherd. If you want the flock to follow you, then you need to know where and who you are. Signs of uncertainty, or lack of confidence, will not create product communities. By defining yourself with a voice and a clear message, you make it easy for potential customers to grasp on to your calling. It’s easy to go … Read entire article »