Sticky Sheep » Entries tagged with "disciples"
Synergism and the Disciples
If 1 horse can pull 2,000 pounds, how many pounds can 4 horses pull? The obvious answer above is 8,000 pounds. Simple math would tell you that 4 X 2,000 equals 8,000. However, that math does not take into account synergy (synergism). Synergism is defined: Merriam-webster.com – “interaction of discrete agencies, agents, or conditions such that the total effect is greater than the sum of the individual effects.” Dictionary.com – “the interaction of elements that when … Read entire article »
Filed under: Marketing
Are you a People Mover?
In a previous post, I wrote about building a community through vision sharing and defining your calling. Now, I want to start breaking that down into some more details. People Movers are often names for public transit systems. For example, Anchorage and Detroit refer to their city transportation system as People Movers. It’s a pretty simple concept, whether it’s train or bus. They move people from one community to the other. Taking that concept into the online … Read entire article »
Filed under: Marketing
The Disciple Exchange
Finding loyal customers does not mean they are passionate customers. Are they spreading the word of your company for you? We all are loyal to various products, but we are not telling our friends about everything that’s in our kitchen pantry. Yet, there are a few products that we boast about. Turning customers into disciples requires a mutual relationship, the Disciple Exchange. The Disciple Exchange is the give and take relationship … Read entire article »