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Sticky Sheep » Entries tagged with "flash mob"

Hipsters and the Mob

Hipsters and the Mob

In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »

Filed under: Communication, Crowd, Featured, Marketing

Pontificating the Church as Flash Mob

Pontificating the Church as Flash Mob

Was reading this article the other day about a church in Savannah organizing a flash mob. [Not sure what a flash mob is?] My first intro to the flash mob phenom is through the folks at Improv Everywhere, they are the best at organizing crowds for impact. Seriously, if you can get one of your stunts replicated in primetime television then you are getting noticed. They take chances, change up the look of their tactics, … Read entire article »

Filed under: Crowd