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Are your ideas Made to Stick?

Are your ideas Made to Stick?

Chip Heath discusses how to make ideas stick in this video. Why do certain urban legends stick in the back of our minds? Why do some ideas survive? Why did the iPod become THE mp3 player of choice for everyone? All questions that Chip Heath and his brother, Dan, discuss in their 2007 book “Made to Stick”. Have you read “Made to Stick“? What are your thoughts? … Read entire article »

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