Sticky Sheep » Entries tagged with "parables"
Selling the Message through Content Strategy
The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial. This is not unlike the struggles … Read entire article »
Filed under: Communication, Featured, Marketing
How Truly Sticky is Truly Sticky Content?
Perhaps you’ll thank (or punch) me later for this abomination of a title … consonant consistency FTW! All amusement aside (oh I’m just getting warmed up), how do you truly gauge or define sticky content, and how do you achieve the level of engagement needed to build long-term relationships on the Web? I’ll give you a hint – It starts and ends with creating a human connection. Let’s break this motherfather down into four key components of sticky … Read entire article »
Filed under: Marketing
Going Viral through Parables
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever.” Youth Storytelling “Once upon a time” are magical words for children. Those words gave the ability to transform kids to another reality. Beyond bed-time entertainment, stories teach morality and life lessons. They have an ability to form a strong bond between the child and the parent. … Read entire article »