Sticky Sheep » Entries tagged with "sense"
Little Sample Goes a Long Way
It’s been said: “If you want people to laugh, don’t tell them you are funny. Tell them a joke.” It’s easy to tell potential customers how great we are, but they are skeptical. Advertising is good, but consumers have seen it before. We are bombarded with advertising all day long. Consumers want to see the product action. They need evidence of your awesomeness. This is where sampling comes in. Allowing consumers to sample your product or … Read entire article »
Branding like the church makes Sense
I’ve been reading one of my latest impulse book buys. “Brand Sense: Sensory Secrets Behind the Stuff We Buy” by Martin Lindstrom. It’s basically a book talking about the importance of integrating the many senses into a branding of a company/product etc. This interested me because I know that for many people the church has the potential for a rich environment. In setting up and leading many contemplative worship experiences over the past decade I … Read entire article »
Filed under: Marketing