In an earlier post, Gavin discussed the church as a flash mob. That led us to wonder why people participate in flash mobs. The creation of flash mobs is widely credited to Bill Wasik, senior editor at Harper’s Magazine. In May of 2003, Wasik began a social experiment by creating an anonymous email account and sending himself (to his known address) a mob-related email. Part of the email read as follows: You are invited to … Read entire article »
Only a few more hours until the clock strikes midnight and we find ourselves in another year. Do you know what you want to accomplish in 2011? And I’m not talking about your year-after-year resolution to “get in shape” or make a few extra bucks. Have you taken the time to sit down and truly figure out what you want to achieve for you and your business? If you’re serious about building a strong, sustainable business, … Read entire article »
Filed under: Marketing
It’s been said: “If you want people to laugh, don’t tell them you are funny. Tell them a joke.” It’s easy to tell potential customers how great we are, but they are skeptical. Advertising is good, but consumers have seen it before. We are bombarded with advertising all day long. Consumers want to see the product action. They need evidence of your awesomeness. This is where sampling comes in. Allowing consumers to sample your product or … Read entire article »
On a prior post, we discussed how messy videos are sticky. However, messiness is not just for video marketing. Social media is the perfect place to be messy online. Messy is another way of saying imperfect. It becomes really difficult to be successful in social media while being perfect. As humans we are imperfect, but that’s okay. It’s actually more than okay, it’s awesome! We have problems, we have prayers, we have arguments, we make incorrect … Read entire article »
Forbes has one of my favorite kind of articles, the picture kind, chronicling the “best ever social media campaigns.” A few of the campaigns I was surprised to see in their list, most likely because social media stuff is very much hitting into niche markets and demographics (rarely is it a one message fits all kind of thing). I was happy to see the Old Spice guy on there. This guy/campaign has totally made my … Read entire article »
Filed under: Marketing
What are Sticky Sheep?
Followers that believe in your message and help spread the awareness because of the stickiness factor … (
- No public Twitter messages.