I belong to a small group at church, a Sunday school group. Not only do we meet every Sunday, but we have family outings, dinners, and other fun events. We chose this class because of the commonalities we have. There were many other classes to choose from, but the members specifically chose this class because of similar interest. We essentially grouped ourselves together, because of who we are. We come to depend on the … Read entire article »
In an earlier post, we mentioned “Listen” as one of the major components in creating a Disciple Exchange. By listening you create a relationship, not a one-way broadcast system. However, listening to customers may not always be the best approach. Let’s take the Gap logo “incident” as an example. After a few months and settling of voices, the perspective slightly changes. In early October 2010, Gap introduced their brand new logo. Clearly, the new … Read entire article »
The church is constantly faced with a content dilemma: Market the church or market the church message? Those are uniquely two different audiences, messages, techniques, and deliverables. There is a line between evangelism and marketing. In fact, because of modern commercial cynicism, the well-intended evangelistic message may often be looked at as marketing. Churches struggle having conversation with non-church members (potential customers) without sounding like a commercial. This is not unlike the struggles … Read entire article »
Only a few more hours until the clock strikes midnight and we find ourselves in another year. Do you know what you want to accomplish in 2011? And I’m not talking about your year-after-year resolution to “get in shape” or make a few extra bucks. Have you taken the time to sit down and truly figure out what you want to achieve for you and your business? If you’re serious about building a strong, sustainable business, … Read entire article »
Filed under: Marketing
I’ve been reading this article by a Jewish Rabbi about social media, its impact on youth culture, and what the bible has to teach us about participation in social media. (I read)”..much of the narrative element of the Tanakh as a series of facebook or twitter posts. Frequently, the biblical narratives come not in long flowing prose but in short burst – often, dare I say of less than 140 characters a passuk. … Read entire article »
Forbes has one of my favorite kind of articles, the picture kind, chronicling the “best ever social media campaigns.” A few of the campaigns I was surprised to see in their list, most likely because social media stuff is very much hitting into niche markets and demographics (rarely is it a one message fits all kind of thing). I was happy to see the Old Spice guy on there. This guy/campaign has totally made my … Read entire article »
Filed under: Marketing
Finding loyal customers does not mean they are passionate customers. Are they spreading the word of your company for you? We all are loyal to various products, but we are not telling our friends about everything that’s in our kitchen pantry. Yet, there are a few products that we boast about. Turning customers into disciples requires a mutual relationship, the Disciple Exchange. The Disciple Exchange is the give and take relationship … Read entire article »
What are Sticky Sheep?
Followers that believe in your message and help spread the awareness because of the stickiness factor … (
- No public Twitter messages.