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Sticky Sheep » Entries tagged with "television"

The Death of Mass Marketing

The Death of Mass Marketing

Mass marketing gained success, if not born, from the launch of televisions across America. In the mid 20th century, a perfect storm in marketing allowed for mass marketing to work. Smaller selections of brands were in the market place and a smaller number of television channels led to the success of mass marketing. It was relatively easy for large companies to compete. During this time, it was also easy for consumers … Read entire article »

Filed under: Featured, Marketing

Undercover Boss vs Feet Washer

Undercover Boss vs Feet Washer

Dave Rife, a great-grandson of the founder of the White Castle hamburger chain, puts a ball cap and goes to work undercover. As a “regular Joe” he works in the White Castle restaurants, bakery and frozen food distribution center. After mangling a few buns, learning a few lessons, and discovering great people the episode is over. In Rife’s lesson, he makes some management changes, puts cash in few employees’ pockets, and finds some … Read entire article »

Filed under: Marketing