Sticky Sheep » Entries tagged with "television"
The Death of Mass Marketing
Mass marketing gained success, if not born, from the launch of televisions across America. In the mid 20th century, a perfect storm in marketing allowed for mass marketing to work. Smaller selections of brands were in the market place and a smaller number of television channels led to the success of mass marketing. It was relatively easy for large companies to compete. During this time, it was also easy for consumers … Read entire article »
Undercover Boss vs Feet Washer
Dave Rife, a great-grandson of the founder of the White Castle hamburger chain, puts a ball cap and goes to work undercover. As a “regular Joe” he works in the White Castle restaurants, bakery and frozen food distribution center. After mangling a few buns, learning a few lessons, and discovering great people the episode is over. In Rife’s lesson, he makes some management changes, puts cash in few employees’ pockets, and finds some … Read entire article »
Filed under: Marketing