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Seth Godin discusses Tribes

Seth Godin discusses the idea of Tribes and creating movement, in this Ted Talk video. Godin says that mass marketing requires “average ideas” and lots of money. Tribes work with movements from “true believers”, not masses. “Tribes are everywhere”, says Godin. Tribes are not new, whether it’s your church or your community. However, because of the internet it’s easier to find your Tribe and your connections. * The Beatles did not invent teenagers, they just moved them. What is your movement? If you are trying to create a movement, ask yourself the following questions: Who are you upsetting? Who are you connecting? Who are you leading? … Read entire article »

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