Sticky Sheep » Entries tagged with "video"
Imperfection Marketing
On a prior post, we discussed how messy videos are sticky. However, messiness is not just for video marketing. Social media is the perfect place to be messy online. Messy is another way of saying imperfect. It becomes really difficult to be successful in social media while being perfect. As humans we are imperfect, but that’s okay. It’s actually more than okay, it’s awesome! We have problems, we have prayers, we have arguments, we make incorrect … Read entire article »
Messy Videos are Sticky
“Where are your videos? “ – Me “We really want to make some.” – Client “Okay?” – Me “We don’t have the right camera.” – Client (Excuse 1) “We don’t have the money for a professional.” (Excuse 2) “We need better software.” (Excuse 3) I could go on and on, but you get the point. Gavin recently wrote about giving up control. Video is another great example of being able to let go. Think of some of the top videos you have … Read entire article »
Seth Godin discusses Tribes
Seth Godin discusses the idea of Tribes and creating movement, in this Ted Talk video. Godin says that mass marketing requires “average ideas” and lots of money. Tribes work with movements from “true believers”, not masses. “Tribes are everywhere”, says Godin. Tribes are not new, whether it’s your church or your community. However, because of the internet it’s easier to find your Tribe and your connections. * The Beatles did not invent teenagers, they just moved them. What is your movement? If you are trying to create a movement, ask yourself the following questions: Who are you upsetting? Who are you connecting? Who are you leading? … Read entire article »
Filed under: Video
Are your ideas Made to Stick?
Chip Heath discusses how to make ideas stick in this video. Why do certain urban legends stick in the back of our minds? Why do some ideas survive? Why did the iPod become THE mp3 player of choice for everyone? All questions that Chip Heath and his brother, Dan, discuss in their 2007 book “Made to Stick”. Have you read “Made to Stick“? What are your thoughts? … Read entire article »