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Sticky Sheep » Marketing » What is the Best Ever Social Media Campaign?

What is the Best Ever Social Media Campaign?

Forbes has one of my favorite kind of articles, the picture kind, chronicling the “best ever social media campaigns.” A few of the campaigns I was surprised to see in their list, most likely because social media stuff is very much hitting into niche markets and demographics (rarely is it a one message fits all kind of thing). I was happy to see the Old Spice guy on there. This guy/campaign has totally made my wearing of Old Spice a legitimate thing. No longer do people say things like “You smell like my grandfather” (which my wife is guilty of when we first started dating 8 some years ago). I’m somewhat trendy & hip, which I do believe I enjoy.

What are your favorite social media campaigns? Feel like one on the list is bogus?

What do you think is the common thread within these successful campaigns?

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  • Jeff Revilla

    I watched the Old Spice campaign unfold live at work one day. I was blown away at the level of interaction and how they took over YouTube. It was bold, intense and really taught us something new about engaging our audience

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